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Co-Branding is a form of marketing that involves a partnership between multiple brands. Achordance Entertainment maintains a strong relationship with apparel company Merge4 and offers opportunities for artists to create customized socks that their fans will love. 


Achordance Entertainment in partnership with the Nowell Family Foundation and Merge4 created the Bradley House socks. A portion of the socks proceeds will go towards the Bradley House, a rehabilitation center for anyone in the music industry who has fallen prey to opiate addiction. Inspired by late Sublime front man Bradley Nowell, the Nowell Family Foundation provides addiction recovery services to the music community through the combined strength of the music industry and those who have been touched by the power of music.

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