Achordance Entertainment in partnership with the Nowell Family Foundation and Merge4 will be launching a new Bradley Sock. A portion of the socks proceeds will go towards the Bradley House, a rehabilitation center for anyone in the music industry who has fallen prey to opiate addiction. Doug Crandall, CEO of Achordance Entertainment, is very excited about this project stating "Opiate addiction has it has reached a state of epidemic proportions here in the U.S." Drug overdose is the leading cause of accidental death in th U.S., with 52,404 lethal drug overdoses in 2015. Opioid addiction is driving this epidemic, with 20,101 overdose deaths related to prescription pain relievers, and 12,990 overdose deaths related to heroin in 2015.*
The sock's artwork was drawn by the tattoo artist frequently used by the band members of Sublime and should be ready for sale in the next 60 days.
* Rudd RA, Seth P, David F, Scholl L. Increases in Drug and Opioid-Involved Overdose Deaths - United States, 2010-2015. MMWR Morb Mortal Wkly Rep 2016;65:1445-1452